The Impact of Online Reviews and Influencer Endorsements on Consumer Purchase Decisions. International Journal of Multidisciplinary Conference Proceedings (IJMCP), [S. l.], v. 1, n. 1, p. 7, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/107. Acesso em: 14 mar. 2025.