The Effect of Digital Transformation and Customer Relationship Management on Business Performance with The Mediating Role of Customer Retention and The Moderating Role Of Technology Adaptation. International Journal of Multidisciplinary Conference Proceedings (IJMCP), [S. l.], v. 1, n. 1, p. 59, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/51. Acesso em: 4 apr. 2025.