The Impact of Eco-Friendly Packaging and Brand Transparency on Customer Loyalty: The Role of Perceived Brand Authenticity. International Journal of Multidisciplinary Conference Proceedings (IJMCP), [S. l.], v. 1, n. 1, p. 45, 2024. Disponível em: https://www.ijmcp.com/index.php/ijmcp/article/view/63. Acesso em: 4 apr. 2025.